Pricing
Start free. Upgrade when it's working.
Ad spend is always paid directly to Google and Meta. We never mark it up, and nothing is spent until you approve the ads.
Starter
- 1 campaign a month + 1 hosted landing page
- Copy, keywords & targeting, written for you
- Your Presence Score and local rank, updated weekly
- Up to 3 confirmed competitors, checked weekly
Grow
Most popularOr £1,290 + VAT a year: 2 months free.
- Unlimited campaigns & landing pages
- Enquiry tracking with cost-per-enquiry
- Daily reputation and media monitoring, weekly answer-engine checks
- Every tool: reviews, competitors, press, newsletter & SEO
Managed
Ad spend of at least £1,500 a month, paid to Google and Meta, never marked up. 3-month first term.
- Everything in Grow
- We build & run the campaigns in your accounts
- Weekly optimisation + monthly performance call
- One press release a month, included
Running a group? 5+ locations: £95 per location a month + VAT, franchise hub included. Over 25 locations, we quote. Talk to us.
Compare
Where the plans differ.
| What you get | Starter | Grow | Managed |
|---|---|---|---|
| Campaigns a month | 1 | Unlimited | Unlimited |
| Hosted landing pages | 1 | Unlimited | Unlimited |
| Confirmed competitors | 3 | Unlimited | Unlimited |
| Presence Score and local rank | Weekly | Weekly | Weekly |
| Reputation and media sweep | Weekly | Daily | Daily |
| Answer-engine checks (ChatGPT, Gemini, Claude, Perplexity) | · | Weekly | Weekly |
| Cost per enquiry from your ad accounts | · | ||
| Campaigns built and run in your accounts by the Bridgehead team | · | · | |
| Weekly optimisation and a monthly performance call | · | · | |
| A press release a month, written and sent for you | · | · |
Reviews, press releases, the media database, the newsletter, coverage books, the SEO audit and the care calendar are on every plan. The rows above are the limits and the services that change.
Groups and franchises
Every location, one hub, one invoice.
Five locations or more
£95 per location a month + VAT
Every location gets the full Grow service, and the centre gets the hub: every home ranked by Reputation Score each week, one website report for the network, reviews and coverage rolled up to the brand. Over 25 locations, we quote.
Managed, in detail
£950 a month plus VAT and ad spend.
- Everything in Grow
- The Bridgehead team builds and runs the campaigns in your own Google and Meta accounts
- Weekly optimisation of spend, keywords and creative
- A monthly performance call
- One press release a month, written and sent to your media list
- Ad spend of at least £1,500 a month, paid to Google and Meta, never marked up
- A three-month first term
Before you ask
The questions we get.
Why is Grow priced per home, not per bed?
Because the work is the same for a 24-bed home and a 60-bed home: the ads, the page, the reviews, the rank. Groups pay per location for the same reason.
Is there a contract?
Grow is month to month, or a year at a time if you take the annual price. Managed has a three-month first term because the first month is set-up. Starter has no contract and no card.
What does the founding price mean?
The first 25 providers to take Grow pay £79 a month plus VAT for 12 months, then move to the list price of £129. The number of places left is shown on this page and updates as they go.
Why does Managed need ad spend of £1,500 a month?
Below that, the weekly optimisation the team does has too little to work with. The spend is yours, paid to Google and Meta, and never marked up.
Is VAT included?
No. Every bamboo price is quoted plus VAT at 20 per cent. A VAT invoice is emailed after each collection.
What happens if I stop paying?
Your account moves back to Starter and its limits: one campaign a month, one published page, three confirmed competitors. Campaigns already pushed stay in your own ad accounts, and your enquiry data stays yours.
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