Helping care providers grow
More enquiries.
And the scoreboard to prove it.
Marketing software for UK care homes and home care providers.
bamboo builds the ads, hosts the landing page they point to, and tracks every enquiry that results. Then it shows you exactly where you rank against the home down the road.
A reviewable campaign and your local rank, in under 10 minutes. Or book a 30-minute walkthrough.
| # | Home | Score |
|---|---|---|
| 1 | Rosewood Manor | 86 |
| 2 | Oakfield House | 79 |
| 3 | Your homeYou | 64 |
| 4 | Elm Court | 58 |
01 / 08Presence ScoreYour local rank, recomputed every week.
The team behind bamboo has put care providers in
The film
Everything bamboo does, in under two minutes.
Fifteen tools built for care homes, in one place.
Marketing that fills beds: from the first ad to the review that follows the visit. Every tool, in detail.
Win enquiries
- CampaignsGoogle and Meta ads from your CQC profile. Nothing spent until you approve.
- Landing pagesHosted, fast and matched to the search that found you.
- Enquiry trackingLanding-page enquiries, with cost per enquiry.
Beat local rivals
- Presence ScoreYour local rank, recomputed every week.
- CompetitorsCQC-registered homes near you, confirmed as rivals.
- Media coverageA weekly sweep of what is written about you, and them.
Protect your name
- ReviewsEvery platform in one place, with replies drafted for you.
- Reputation auditWhat could hurt you, ranked weekly, with what to do.
Get talked about
- Press releasesBrief it on the news, approve the draft, send.
- Media databaseThe journalists, editors and producers your news goes to.
- NewsletterA monthly note to families, drafted from a few lines.
- Coverage booksYour press, compiled into a book with a public link.
Be found
- SEO auditFixes ranked by what stops families finding you.
- Answer enginesWhether ChatGPT, Gemini and Perplexity name you when families ask.
- Care calendarAwareness days and anniversaries, with a post idea for each.
Running a group?
One hub for every location.
Every home ranked by Reputation Score, with its own fixes and reviews. Coverage and insights roll up at group level.
- 1Harrogate88
- 2York84
- 3Lancaster71
Who it's for
Built for every CQC-registered provider.
The tools are the same whichever kind of provider you are. What changes is who you are measured against.
From profile to enquiries, and a rank you can watch climb.
Generate
bamboo builds your full Google and Meta campaign, copy, keywords and targeting, from a CQC-enriched profile you confirm in a couple of clicks.
Land
We host the page your ads point to: fast, mobile, query-matched. It protects your Quality Score and is built to turn clicks into enquiries.
Measure
Every form enquiry, captured on a page we own. You finally know how many enquiries the ads actually produced.
Compete
Your Presence Score and local rank, recomputed weekly against every comparable home near you, so you know where you stand.
Pick a step to see it inside bamboo.
Warm, family-run care in Lancaster
Rated Good by CQC. Book a visit this week.
A home, not just care
See a day at Fernbank Lodge: photos from this month.
Owner-managers know their rivals. Now there's a scoreboard.
bamboo ranks you against every comparable home nearby on a Presence Score built from public signals. Today that is your CQC rating; Google reviews, web presence, search visibility and social activity join it as each is measured.
- Every gap comes with a fix: a review drive, a photo shoot, a sharper page.
- We score the homes near you too, customer or not. Fair, factual, public.
- Your own enquiries and cost-per-enquiry stay private. Only you see them.
Where the score comes from
Five public signals. CQC rating is scored today; the others are not yet.
- CQC ratingGood
- ReviewsNot scored yet
- Web presenceNot scored yet
- Search visibilityNot scored yet
- Social activityNot scored yet
The team behind it
Built by people who have done this for care providers.
bamboo is a product of Bridgehead Communications, the PR agency that has put UK care homes on the BBC and ITV and in the sector's trade titles for over a decade. The software does what the agency does for its clients, for the price of a few hours of agency time.
- 400
- pieces of coverage for one care group
- 64
- outlets, from the BBC to the trade press
- 10+
- years working for UK care providers
Some of the Bridgehead team. Nothing is subcontracted.Care providers placed in
Start free. Upgrade when it's working.
Compare the plans in detailAd spend is always paid directly to Google and Meta. We never mark it up.
Starter
- 1 campaign a month + 1 hosted landing page
- Copy, keywords & targeting, written for you
- Your Presence Score and local rank, updated weekly
- Up to 3 confirmed competitors, checked weekly
Grow
Most popularOr £1,290 + VAT a year: 2 months free.
- Unlimited campaigns & landing pages
- Enquiry tracking with cost-per-enquiry
- Daily reputation and media monitoring, weekly answer-engine checks
- Every tool: reviews, competitors, press, newsletter & SEO
Managed
Ad spend of at least £1,500 a month, paid to Google and Meta, never marked up. 3-month first term.
- Everything in Grow
- We build & run the campaigns in your accounts
- Weekly optimisation + monthly performance call
- One press release a month, included
Running a group? 5+ locations: £95 per location a month + VAT, franchise hub included. Over 25 locations, we quote. Talk to us.
Questions
The ones that actually get asked.
Is Starter really free?
Yes, and there is no card to enter. Starter includes one campaign and one hosted landing page a month, your Presence Score and local rank updated weekly, and up to three confirmed competitors checked weekly. Most providers run on it for a month before deciding.
Who pays for the ads?
You do, directly to Google and Meta, from accounts you own. bamboo never handles the money and never marks it up. Nothing is spent until you approve the ads and switch them on.
What is the Presence Score?
A score out of 100 for you and every home you confirm as a rival, recomputed every week from public signals. Only the CQC rating is scored today. Reviews, web presence, search visibility and social activity are added as each is measured, and the page says which are live.
Does it work for home care?
Yes. A home care provider is matched with the agencies registered near it, the ads are written for home care searches and the landing page says the areas you cover and when you can start.
How long does it take to set up?
Under ten minutes. Enter your postcode, confirm the profile bamboo fills from the CQC register, and you get a reviewable campaign and your local rank.
Do you guarantee enquiries?
No. Nobody can. What bamboo guarantees is that every enquiry from a bamboo page is counted and you can see what it cost, so you can judge the ads on results rather than on a promise.
Insight
Fresh from the team.
- Checklist · PressThe care home marketing year: the dates worth planning aroundA care home does not need a content strategy. It needs about twelve dates, decided in January, each with a thing to do, a photo to take and a release to send. This is the list.
William Walter · 13 October 2026 · 4 min - Guide · EnquiriesGoogle Ads for care homes: how to spend a small budget without wasting itMost care home ad accounts bleed money on job seekers, the wrong towns and a homepage that was never built to take an enquiry. The fixes are not clever. They are just rarely done.William Walter · 13 October 2026 · 3 min
- Guide · PressThe care home press release a local paper will actually printLocal editors are short of pages and short of staff. A release that arrives in the right shape, with a photo, on a Tuesday morning, is a gift. Here is the shape.William Walter · 13 October 2026 · 4 min
See where you rank in 10 minutes.
Confirm your CQC-enriched profile, get a reviewable campaign, and meet your local scoreboard. Free.