Insight from the bamboo team
Guides, explainers and checklists on winning enquiries, answering reviews, getting into the local paper and being named when a family asks an assistant. Written by people who do this for care providers, with nothing behind a form.
6 pieces
Checklist · Press
A care home does not need a content strategy. It needs about twelve dates, decided in January, each with a thing to do, a photo to take and a release to send. This is the list.
William Walter··4 min read
Guide · Enquiries
Most care home ad accounts bleed money on job seekers, the wrong towns and a homepage that was never built to take an enquiry. The fixes are not clever. They are just rarely done.
William Walter··3 min read
Guide · Press
Local editors are short of pages and short of staff. A release that arrives in the right shape, with a photo, on a Tuesday morning, is a gift. Here is the shape.
William Walter··4 min read
Explainer · Visibility
Families now ask an assistant for three homes near their mother before they ask anyone else. Whether you are one of the three depends on what the assistant can read about you, and that is something you can change.
William Walter··3 min read
Guide · Reputation
A bad review is read by every family who looks you up for the next two years. The reply is read just as closely. Here is how to write one that helps.
William Walter··3 min read
Explainer · Enquiries
By the time a daughter phones, she has read your CQC report, your Google reviews, your carehome.co.uk page and whatever an assistant told her. The call is the end of the search, not the start. Here is the search.
William Walter··4 min read
Confirm your CQC-enriched profile, get a reviewable campaign, and meet your local scoreboard. Free.