Feature · Beat local rivals
Media coverage.
bamboo sweeps the open web for third-party mentions of your home and of the competitors you confirmed: local papers, trade titles, blogs, directories. Each mention is graded by sentiment and set beside the rivals' coverage, with a short briefing after every sweep.
- Fernbank Lodge residents plant a sensory gardenLancaster GuardianPositive
- Lancashire homes join dementia training pilotCare Home ProfessionalNeutral
- Rosewood Manor opens new wingLancashire PostRival
- Plan
- Starter: weekly sweep. Grow: daily.
- Where it lives
- Reputation, then Media coverage
- Runs
- Weekly on Starter, daily on Grow
Media coverage is the record of what other people published about you. Third-party pages only: your own website and your own social posts are not counted. The same sweep covers your confirmed competitors, so you see their coverage on the same chart as yours.
It is not a cuttings service that posts you a scrapbook. It is a sweep, a grade and a briefing, every week on Starter and every day on Grow, and a mention of you can go straight into a coverage book.
What it does
Media coverage, step by step.
- 01
Swept, then graded
Every sweep looks for pages that name your home and your rivals. Each mention is graded positive, neutral or negative and filed by medium: press, web or social.
- Third-party pages only, newest first
- Positive, neutral or negative, with the reason
- Press, web and social kept apart
bambooMedia coverageExample dataMentions a monthYou RivalsLatest- Fernbank Lodge residents plant a sensory gardenLancaster GuardianPositive
- Lancashire homes join dementia training pilotCare Home ProfessionalNeutral
- Rosewood Manor opens new wingLancashire PostRival
- 02
Set against the homes near you
Monthly counts on a chart that always starts at zero, with competitor coverage as a dashed line. When a rival opens a new wing and the paper covers it, you see the spike.
- Honest axes, every time
- Your mentions against the rivals' volume
- Twelve months in view
In bamboo- Honest axes, every time
- Your mentions against the rivals' volume
- Twelve months in view
- 03
A briefing after each sweep
A short written note on what was published, what it means for you and what to do about it. A good piece about you is one click from a coverage book.
- What was written, in plain English
- Negative coverage flagged to the reputation audit
- Coverage you earn is kept, not lost in a feed
In bamboo- What was written, in plain English
- Negative coverage flagged to the reputation audit
- Coverage you earn is kept, not lost in a feed
Why it matters
What media coverage changes.
You hear about it first
A piece about your home should not reach you from a relative. The sweep finds it the week it appears.
Rivals' coverage is intelligence
An award, a new manager, a re-rating. What the home down the road is telling the local paper tells you what to answer.
Coverage is an asset
Kept in one place and compiled into a book, a year of local press is something to show a family, a lender or a buyer.
Questions
The ones that get asked.
What counts as a mention?
A third-party page that names your home: a local paper, a trade title, a blog, a directory listing, a social post above a reach threshold. Your own website and your own posts are not counted.
How far back does it go?
From the first sweep forward. bamboo does not claim coverage it has not seen.
Does it cover my competitors too?
Yes, the same sweep covers the rivals you confirmed, so their coverage sits beside yours on the same chart.
02 · Beat local rivals
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