For groups and franchises
bamboo for care groups and franchises.
A group has the same problems as a single home, multiplied, plus one of its own: nobody at the centre can see which location is slipping until the occupancy figures say so. The group hub ranks every location by Reputation Score each week, runs the website audit across the whole network, and rolls reviews, coverage and competitor intelligence up to the brand.
- Provider
- Five locations or more, one hub
- Set up from
- Your CQC registration
- Start
- A conversation, then the hub
The hub is a second layer over bamboo. Each location keeps its own tools, its own ads and its own reviews. The centre gets the table: every location ranked, best first, with its score, its website fixes and its unanswered reviews one click away, and the brand's own competitors, national and local, tracked alongside.
What bamboo does
Four jobs, for groups and franchises.
- 01
Every location, ranked
A Reputation Score per location, recomputed weekly and listed best first, with the top fixes for the ones at the bottom.
Presence Score - 02
One website report for the network
The brand site and every location site audited weekly, with every fault listed once, because a shared content system means one fix made once.
SEO audit - 03
Reviews and coverage, rolled up
Every public review of every location, and every piece written about the brand or a branch, in one place, with competitor coverage beside it.
Media coverage - 04
Press at brand and branch level
Releases drafted centrally, media lists kept centrally, and the answer-engine check run for every location.
Press releases
What families look at
The signals that decide the shortlist.
Reputation Score by location
The same public signals as a single home, scored for every branch and set in one table.
National competitors
The brands the whole group competes with, tracked once, with their press and social coverage swept alongside yours.
Website health across the network
Ahrefs' estimate of Google visits and the faults found on every crawled page, brand and locations together.
Who is talking about which branch
A coverage map by location, with marker size tracking mention volume.
See it running
Two of the screens, as a provider sees them.
Every location, ranked
Group average
78
- 1Harrogate88+3
- 2York840
- 3Skipton77+1
- 4Lancaster71−2
- 5Kendal68+4
- Lancaster: reply to 4 Google reviews+3 pts
- Kendal: add photos to the Google profile+2 pts
- 1Images without alt text14 pagesHigh
- 2Pages with no title3 pagesHigh
- 3Hero image over 2 MB1 pageMedium
- 4Links to the old brochure2 pagesLow
The team behind it
Built by people who have done this for care providers.
Bridgehead's work for Berkley Care Group, a twelve-home operator, earned 400 pieces of coverage across 64 outlets, with national pieces on the BBC and ITV and in the Daily Mirror and the Daily Express.
About the teamCare providers placed in
Questions
Asked by groups and franchises.
How is a group priced?
£95 per location a month plus VAT from five locations, with the hub included. Over 25 locations we quote.
Do locations keep their own logins?
Yes. Each location is a provider with its own tools, and the centre sees all of them in the hub.
Does it work for a franchise?
Yes. The hub was first built for a home care franchise. Franchisees get the full service as territories, billed to the franchisor.
Also for
The other kinds of provider.
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