About
An agency that built its own software.
bamboo is a product of Bridgehead Communications, a PR and public affairs agency that has worked for UK care providers for over a decade. It is the work the agency does for its clients, written into software a single home can run.
How it fits together
An agency, and the software it runs.
The agency
Bridgehead
Writers, media advisers and former broadcast editors who have spent a decade getting care providers into the press and in front of politicians.
The software
bamboo
The same work, written into tools: the ads, the page, the reviews, the release, the weekly rank. Run by the provider, for the price of a few hours of agency time.
What a provider gets
Both, when needed
Starter and Grow are the software. Managed is the software with the agency on the phone. The same people built both.
The track record
Where the team has put care providers.
Bridgehead's work for Berkley Care Group, a twelve-home operator, is the kind of record bamboo is built from: four years of local, trade and national coverage for homes that had never been in a paper before.
- 400
- pieces of coverage
- 64
- outlets
- 6
- national pieces: BBC, ITV, Mirror, Express
“Bridgehead have transformed our online presence by securing extensive coverage across the local, national, and trade media. I enjoy working with Will and his team and couldn't recommend them highly enough.”
Care providers placed in
Coverage for Berkley Care Group, the Care Association Alliance and GoodOaks Homecare. The full case studies are on the Bridgehead website.
The people
Who you are dealing with.
- William WalterManaging Director, BridgeheadFifteen years in media and consultancy. A former adviser to the Shadow Minister for Older People and a columnist for Caring Times, he advises some of the country's leading care providers on their political and media engagement. He built bamboo to give the single-home owner the same tools.Read more
Natty CroucherSenior Political and Media ConsultantAdvises Bridgehead's health, social care and technology clients and oversees The Mark newsletter.Read more
Carly BishopBroadcast Media AdviserFormer Head of Planning at ITV News, with over 15 years in broadcast journalism.Read more
Elaine ThomasMedia AdviserMedia adviser and broadcaster trainer, with over a decade editing the BBC World Service's Politics UK.Read more
Some of the Bridgehead team, not all of it. Nothing is subcontracted.
The rules
Four things bamboo will not trade away.
- 01
Nothing is spent until you approve it
Every ad, every release, every reply and every newsletter waits for a person to say yes.
- 02
A blank column beats a made-up number
The Presence Score shows only the signals bamboo measures. The others are added when they are, not before.
- 03
The same score for every home
Customer or not, every home in the table is scored on public signals with the same weights.
- 04
Your enquiries are yours
Enquiry data belongs to the provider. It is never shown on the public scoreboard and never shared.
See it on your own home.
Free to start, set up from the CQC register in under ten minutes. The first thing you judge is the product, not the pitch.