Feature · Win enquiries

Campaigns.

bamboo writes a month of Google search ads and Facebook and Instagram ads from the profile you confirmed, with the landing page they point to. You read every line, approve what you want, and the ads reach your ad accounts paused. Nothing is spent until you switch them on.

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bambooCampaignsExample data
Autumn enquiries · Lancaster

Built from your CQC profile

Ready to approve
Google search ad

Sponsored · fernbanklodge.co.uk

Dementia care in Lancaster | Rated Good by CQC

A small, family-run home with 24 rooms and a walled garden. Book a visit this week.

Facebook and Instagram

A home, not just care

Your own photos from this month, with a button to arrange a visit.

£12 a day, set by you.
Nothing is spent until you approve.

Plan
Starter: one a month. Grow: unlimited.
Where it lives
Advertising, then Campaigns
Runs
On demand
Every screen shows example data

A campaign in bamboo is a month's advertising, ready to run: the search ads, the social ads, the keywords, the targeting and the hosted page they point to. It is drafted from your CQC registration, your care types and the town you serve, so the first draft already knows what you do and where you do it.

It is not an agency retainer and it is not a template. The copy is written for your home, the budget is yours to set, and no ad goes live until you approve it. Starter includes one campaign a month. Grow has no limit.

What it does

Campaigns, step by step.

  1. 01

    Drafted from your CQC profile

    Confirm your profile, which bamboo fills from the CQC register, and it writes the month's package: Google search ads with their headlines and descriptions, Meta ads written for your own photos, the keywords, a targeting radius and the landing page.

    • Search ads lead with what families type: the care type, the town, your CQC rating
    • Meta ads are written for photos from your own month
    • A daily budget you set, before anything runs
    app.bamboo.care/campaigns/14
    Google
    Ready to approve

    Warm, family-run care in Lancaster

    Rated Good by CQC. Book a visit this week.

    Meta
    Ready to approve

    A home, not just care

    See a day at Fernbank Lodge: photos from this month.

  2. 02

    Read it, change it, approve it

    Every asset opens for you to edit before it goes anywhere. Approve the ads you want, leave the rest, and publish the landing page with one click.

    • Approve one ad at a time or the whole package
    • Nothing is pushed anywhere until you approve it
    • The page is live the moment you publish it
    In bamboo
    • Approve one ad at a time or the whole package
    • Nothing is pushed anywhere until you approve it
    • The page is live the moment you publish it
  3. 03

    Pushed to your accounts, paused

    Approved ads go to your own Google Ads and Meta accounts, paused. You set each one live from the Advertising page, and the same switch pauses it again. Spend and clicks come back from the platforms for the last 30 days.

    • Connect Google Ads and Meta once, in Connections
    • Each campaign starts paused, so a mistake costs nothing
    • Cost per enquiry on every campaign once the enquiries arrive
    bambooAdvertisingExample data
    Spend, 30 days
    £322
    Enquiries
    14
    +6
    Per enquiry
    £23
    £4
    Campaigns
    • Autumn enquiriesGoogle · 148 clicks · 9 enquiries£21Live
    • A home, not just careMeta · 96 clicks · 4 enquiries£27Live
    • Respite in NovemberGoogle · 0 clicks · 0 enquiriesNonePaused

    Spend and clicks pulled from Google Ads and Meta for the last 30 days. Ad spend is paid to them, never to bamboo.

Why it matters

What campaigns changes.

Nobody sells you ad spend

Your budget goes straight to Google and Meta from your own accounts. bamboo never touches it and never marks it up.

The ad matches the page

Google charges less per click when the landing page says what the ad says. bamboo writes both at once, so they always do.

Paused is the default

You decide the day an ad starts and the day it stops. A campaign you never switch on costs nothing.

Questions

The ones that get asked.

Do I need my own Google Ads and Meta accounts?

Yes. bamboo pushes campaigns into accounts you own and connect in Connections, so the spend, the history and the data stay yours. Both platforms let you open an account in a few minutes.

How much should I spend?

That is your call, and you set it per campaign per day. Nothing runs until you approve the ads and switch them on, and the Advertising page shows what each campaign costs per enquiry so you can judge it on results.

Can I write my own ads instead?

Yes. Every headline and line of body copy is editable before you approve it. Many providers keep the structure and change the voice.

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