Feature · Win enquiries

Enquiry tracking.

Every enquiry from a bamboo landing page is logged with the campaign and channel that produced it. Set against the spend bamboo pulls from Google and Meta, that gives you something most care homes have never had: a cost per enquiry, by platform, by month.

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bambooEnquiriesExample data
Enquiries this month
14
+6
Cost per enquiry
£23
£4
Where they came from
  • Google ads 7
  • Meta ads 4
  • Search 3
Latest
  • Dementia care for her motherVisit form · wants to see the home on SaturdayGoogle ads2 hours ago
  • Two weeks of respite in NovemberEnquiry formMeta adsYesterday
  • Next steps for her father after hospitalEnquiry form · asked about a trial weekSearchMonday
Plan
Enquiries on every plan. Cost per enquiry is part of Grow.
Where it lives
Grow, then Enquiries; cost per enquiry under Advertising
Runs
Live, with spend refreshed from the platforms
Every screen shows example data

Enquiry tracking is the list of families who filled in a form on one of your landing pages, with where each one came from and what they asked for. The Advertising page divides each campaign's spend by the enquiries it produced.

It is not a CRM and it does not track phone calls, because call tracking is not built. It counts what happens on the pages bamboo hosts, which is where the ads send people.

What it does

Enquiry tracking, step by step.

  1. 01

    Every form, logged

    A visit request or a general enquiry arrives in the list the moment it is sent, newest first, with the family's name, contact details and what they wrote.

    • Visit requests kept apart from general enquiries
    • Contact details link straight to phone and email
    • Spam checked before it reaches you
    app.bamboo.care/enquiries
    Enquiries this month
    14
    +6
    Cost per enquiry
    £23
    £4
    Recent enquiries
    • S. WhitfieldGoogle2h ago
    • M. OkoroMeta1d ago
    • R. BevanOrganic3d ago
  2. 02

    Tagged by channel

    Google ads, Meta ads or search: the channel is recorded with every enquiry, so you can see which platform sends families and which only sends clicks.

    • Channel and campaign on every row
    • Monthly totals and the change on last month
    • Nothing shared with the public scoreboard
    bambooEnquiriesExample data
    Enquiries this month
    14
    +6
    Cost per enquiry
    £23
    £4
    Where they came from
    • Google ads 7
    • Meta ads 4
    • Search 3
    Latest
    • Dementia care for her motherVisit form · wants to see the home on SaturdayGoogle ads2 hours ago
    • Two weeks of respite in NovemberEnquiry formMeta adsYesterday
    • Next steps for her father after hospitalEnquiry form · asked about a trial weekSearchMonday
  3. 03

    Cost per enquiry, per campaign

    bamboo pulls the last 30 days of spend and clicks from your ad accounts and sets them beside the enquiries each campaign produced. The number that comes out is the one to manage by.

    • Spend from Google Ads and Meta, not from a spreadsheet
    • Clicks and enquiries side by side
    • The switch to pause a campaign that is not paying
    bambooAdvertisingExample data
    Spend, 30 days
    £322
    Enquiries
    14
    +6
    Per enquiry
    £23
    £4
    Campaigns
    • Autumn enquiriesGoogle · 148 clicks · 9 enquiries£21Live
    • A home, not just careMeta · 96 clicks · 4 enquiries£27Live
    • Respite in NovemberGoogle · 0 clicks · 0 enquiriesNonePaused

    Spend and clicks pulled from Google Ads and Meta for the last 30 days. Ad spend is paid to them, never to bamboo.

Why it matters

What enquiry tracking changes.

The question every owner asks

How many enquiries did the ads produce? For the first time the answer is a number, not a feeling.

Stop guessing which platform works

When Google sends seven enquiries and Meta sends four, you know where the next pound goes.

Private to you

Your enquiries and your cost per enquiry never appear on the public scoreboard. Only your rank is public, and that is built from public signals.

Questions

The ones that get asked.

Does it track phone calls?

No. Call tracking is not built, so bamboo does not claim it. The enquiries counted are forms on bamboo landing pages.

Who owns the enquiry data?

You do. It is set out in the privacy policy: enquiry data captured through your hosted landing pages belongs to you, not to bamboo.

Do I need Grow for this?

Enquiries are listed on every plan. Cost per enquiry needs your ad accounts connected and is part of Grow.

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