Feature · Get talked about
Press releases.
Three lines about what happened and a photo if you have one. bamboo drafts the release: headline, opening paragraph, quotes for you to check, notes to editors. Approve it and it goes to a list from your media database, with the images attached.
- Brief
- 2Approve
- 3Send
Fernbank Lodge opens a sensory garden for residents living with dementia
Residents at Fernbank Lodge in Lancaster helped plant the new garden, which opens to families on Saturday 18 October with an afternoon tea.
Editors, reporters and radio producers from your media database
- Plan
- Every plan. Managed includes one release a month written and sent by the Bridgehead team.
- Where it lives
- Content, then Press releases
- Runs
- On demand
A press release in bamboo is a draft written from your brief, in the shape local papers and trade titles expect, sent to a media list you choose. Each send carries the press images you attached and a link to the full folder.
It is not a promise of coverage, because nobody who is honest can make that promise. It is the work that gets coverage, done in minutes instead of an afternoon, every time there is news.
What it does
Press releases, step by step.
- 01
Brief it in three lines
What happened, when, and who was involved. A sensory garden opened. A resident turned 100. A new manager started. That is enough for a first draft.
- A few lines, not a form with twenty fields
- Attach photos and bamboo sends them with the release
- Your home's details filled in from your profile
In bamboo- A few lines, not a form with twenty fields
- Attach photos and bamboo sends them with the release
- Your home's details filled in from your profile
- 02
Approve the draft
The draft comes back with a headline, an opening paragraph that answers the questions a reporter asks first, a quote in your name to change as you like, and notes to editors. Nothing is sent until you approve it.
- Quotes are yours to rewrite
- Edit every line in the browser
- Approve, or save it for later
bambooPress releasesExample data- Brief
- 2Approve
- 3Send
Draft · from three lines you wroteFernbank Lodge opens a sensory garden for residents living with dementia
Residents at Fernbank Lodge in Lancaster helped plant the new garden, which opens to families on Saturday 18 October with an afternoon tea.
Goes to 34 local journalists
Editors, reporters and radio producers from your media database - 03
Sent to your media list
Choose a list from your media database, the local paper and radio for a garden party, the trade titles for a new service, and send. Images and a folder link go with it.
- One list per send, so each release goes to the right desks
- Press images attached, folder link included
- Anyone who asked not to hear from you is left out automatically
bambooMedia databaseExample dataContactsSearch by name, outlet or tagName Outlet List S. Patel Lancaster Guardian Yours M. Khan BBC Radio Lancashire Yours R. Dunn Caring Times Shared A. Lowe Care Home Professional Shared Local desks · 12 contacts · used by 3 releases
Why it matters
What press releases changes.
Local papers want local news
A garden opening with a photo of residents planting it is exactly the page filler a local editor is short of on a Thursday.
A release a month is realistic
Every care home has a story a month. The reason most never send one is the afternoon it takes to write. That afternoon is now ten minutes.
The coverage comes back to you
When the piece runs, the coverage sweep finds it and you can add it to a coverage book.
Questions
The ones that get asked.
Who writes the quotes?
bamboo drafts them in your name from your brief, and you change them before anything is sent. A quote you have not approved never leaves the building.
Who does the release go to?
A list you build in your media database, from the care-sector journalists bamboo maintains and the local contacts you add yourself.
Do you guarantee coverage?
No, and be wary of anyone who does. Editors decide what runs. bamboo makes sure the release is written properly, sent to the right people and followed by the sweep that finds the result.
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