For care homes
bamboo for care homes.
Families choose a care home from a shortlist of three or four, built from what they can find: the CQC rating, the Google reviews, the website, whatever an assistant tells them. bamboo works on every one of those, and tells you each week where you stand against the homes they are comparing you with.
- Provider
- Residential, nursing and dementia care
- Set up from
- Your CQC registration
- Start
- Free, in under ten minutes
bamboo was built for the owner-manager of one home, or a handful, who knows exactly which home down the road wins the families they lose and has never had a number for it. It confirms your profile from the CQC register in a couple of clicks, builds the ads and the page they point to, reads every review, and ranks you against the homes you name as rivals.
What bamboo does
Four jobs, for care homes.
- 01
Fill the beds you have empty
Google and Meta ads written from your CQC profile for the care types you offer, pointing at a page bamboo hosts. Every enquiry logged, with what it cost.
Campaigns - 02
Know where you stand
A Presence Score for you and every rival you confirm, recomputed each week, with the fix that would move you up a place.
Presence Score - 03
Answer every review
Google, carehome.co.uk, Facebook and the NHS website in one list, with a reply drafted for each. Posted to Google for you.
Reviews - 04
Be in the local paper
A garden opening, a centenarian, a new manager. Brief it in three lines, approve the release and send it to the local desks.
Press releases
What families look at
The signals that decide the shortlist.
The CQC rating
The first thing a family checks and the one signal scored in the Presence Score today. bamboo reads it from the register and shows it beside every rival's.
Google and carehome.co.uk reviews
The count, the score and how recently anyone replied. The answer engines quote these pages when a family asks for the best home in a town.
The website and the landing page
Whether Google can read your site, and whether the page an ad lands on says what the ad said.
What the local paper wrote
Coverage of you and of the home down the road, swept every week and graded.
See it running
Two of the screens, as a provider sees them.
| # | Home | Score |
|---|---|---|
| 1 | Rosewood Manor | 86 |
| 2 | Oakfield House | 79 |
| 3 | Your homeYou | 64 |
| 4 | Elm Court | 58 |
4.6
38 reviews
carehome.co.uk
9.4
21 reviews
4.8
12 reviews
Mum has settled in so well. The staff know her routines already, and she loves the garden.
Reply drafted for you
Thank you, it means a lot to the team. We will pass this on to everyone on her floor, and the garden is hers whenever she likes.
3 reviews waiting for a reply
The team behind it
Built by people who have done this for care providers.
bamboo is built by Bridgehead Communications, the agency that has put UK care homes on the BBC and ITV and in the Daily Mirror, the Daily Express and the sector's trade titles.
About the teamCare providers placed in
Questions
Asked by care homes.
Does it work for a nursing home?
Yes. bamboo reads your care types from the CQC register, nursing included, and writes the ads and the page for them.
We are a single home with no marketing person. Is this for us?
That is who it was built for. Starter is free, confirms your profile from the register, and gives you a reviewable campaign and your local rank in under ten minutes.
What does a family see?
Your ad, your landing page and your review replies. The Presence Score table is yours to read; families never see it.
Also for
The other kinds of provider.
See where you rank in 10 minutes.
Confirm your CQC-enriched profile, get a reviewable campaign, and meet your local scoreboard. Free.